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How Jay-Z and Diddy used their fame to make millions off of 'cheap grapes'

Zack O'Malley Greenburg, author of 3 Kings: Diddy, Dr. Dre, Jay-Z, and Hip-Hop's Multibillion-Dollar Rise discusses how hip-hop moguls Jay-Z and Diddy leveraged their fame to create million-dollar...

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The simple secret to making the perfect gin and tonic

The perfect gin and tonic recipe is all about high-quality ingredients and simple mixology. It all starts with good gin — or a gin that you really like. Ideally, avoid using a cheap, too-sweet tonic....

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This is the difference between Cognac and brandy, and 6 other things you...

Jack Charlton, Brand Ambassador for Rémy Martin, told Business Insider the difference between Cognac and brandy. Cognac must be made in the Cognac region of France, while brandy can be made anywhere...

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This company is selling individually carved 'luxury' ice cubes made of...

A California company sells "luxury" ice cubes for $325 for 50 ice cubes. According to Glace Luxury Ice, their product is superior to regular ice because it's "purified of minerals, additives and other...

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5 spiritual holidays around the world that honor the dead

Despite all the candy and costumes today, Halloween started as a way to remember the dead. However, not many other countries celebrate it. That said, many other countries do have holidays that pay...

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Calvados is making a comeback — here's everything you need to know about the...

Business Insider spoke to the cofounders of 30&40 Calvados. It turns out Calvados differs from Cognac in more ways than one — even though they're both brandies. The 30&40 team are hoping to...

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The top 10 most expensive wines and spirits sold by Christie's in 2018, ranked

Christie's sold its most expensive spirit lot this year with a single bottle of 60-year-old whiskey that went for more than $1.5 million. Six of the top 10 most expensive lots on this list were French...

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How to buy alcohol online and where to shop

All online orders of alcohol in the US must be submitted by, shipped to, and received by an adult who is 21 years or older. Not all states allow for alcohol to be delivered, and many regions have...

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How 18 of the oldest companies on Earth have been making money for centuries,...

Most companies today survive for about 15 years. Many of the longest-lasting businesses produce food items, alcohol, or even guns — things people have evidently been interested in for centuries. The...

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14 places to buy alcohol online — from general online liquor stores to...

  Buying a cool craft beer, nice bottle of wine, or party-ready handle of liquor no longer requires going to your local liquor or grocery store.  Online delivery services make it less stressful, more...

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Why a master gin distiller always takes the garnish out of his drink before...

Business Insider spoke to one of the world's oldest gin makers, Plymouth Gin, about the best ways to drink the spirit. The company just released 2,000 cases of a limited edition gin based on a recipe...

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Inside New York City's first rum-only distillery since the Prohibition

The Noble Experiment in Brooklyn, NY is New York City's first rum-only distillery since before Prohibition. Founder Bridget Firtle named Owney's rum after a famed New York rum runner and gangster,...

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We tried the $210 beer that's banned in 15 states, and the polarizing drink...

Sam Adams sells a $210 beer that's banned in 15 states: the barrel-aged Utopias.Utopias has an ABV of 28% and is made using a time-intensive brewing process that combines aged extreme beers in wooden...

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4 women who are redefining the male-dominated alcohol industry and making a...

Only 16% of C-level employees in the food and beverage manufacturing industry are women, according to a 2019 report by McKinsey & Company.These four women are breaking gender barriers and making a...

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The 11 best vodkas you can buy, according to mixologists and spirits experts

Vodka is one of the world's most popular spirits and a key ingredient in traditional cocktails like martinis, Bloody Marys, and Moscow mules.Despite its generally neutral base, not all vodkas are...

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Here's the pitch deck that won Silicon Valley's Bespoken Spirits $2.6 million...

Summary List PlacementBespoken Spirits, the drinks startup using machine learning to age whisky faster, has raised $2.6 million in seed funding. The Silicon Valley-based firm is working to disrupt the...

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I'm the first woman master blender for Mount Gay Rum, the world's oldest rum...

Summary List PlacementI've been on a journey to become a master blender since I began my studies in college. I've always had a passion for chemistry and wanted to work in beer or spirits, so after...

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A battle is brewing over the industry push to make booze-to-go permanent in...

Summary List PlacementThe coronavirus pandemic has been difficult, but one thing has become easy: getting alcohol without leaving the house.Over the past year, people across the US have been able to...

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A day in the life of the highest-ranking exec at Bombay Sapphire in the US,...

Summary List PlacementI have over 15 years of experience in the spirits industry, and I'm currently focused on driving the presence and position of Bombay Sapphire— part of the Bacardi portfolio of...

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Michael B. Jordan is apologizing after fans, Nicki Minaj call out his new rum...

Summary List PlacementBlack Panther actor Michael B. Jordan has apologized to Caribbean fans who accused the actor of cultural appropriation, vowing to change the name of a newly released rum called...

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